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Hacking the Electorate: How Campaigns Perceive Voters
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Jump down to see edition details for: Hardcover | Paperback
Bibliographic Detail
Publisher Cambridge Univ Pr
Publication date June 30, 2015
Pages 261
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781107501164
ISBN-10 1107501164
Dimensions 0.75 by 6.25 by 9.25 in.
Weight 0.82 lbs.
Original list price $29.99
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description: Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters, and increasingly, public officials.

Editions
Hardcover
Book cover for 9781107102897
 
from Cambridge Univ Pr (June 30, 2015)
9781107102897 | details & prices | 261 pages | 6.50 × 9.50 × 0.75 in. | 1.10 lbs | List price $85.00
About: Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections.
Paperback
Book cover for 9781107501164
 
The price comparison is for this edition
from Cambridge Univ Pr (June 30, 2015)
9781107501164 | details & prices | 261 pages | 6.25 × 9.25 × 0.75 in. | 0.82 lbs | List price $29.99
About: Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections.

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