About: Expanded and updated third edition of the book that is a must read for candidates grassroots organizations consultants and anyone else trying to mobilize voters Includes data from more than 100 new studies on the most cost effective and efficient campaign tactics Two new chapters focusing on registration drives and messaging tactics Book jacket The most important element in every election is getting voters to the pollsthese get out the vote GOTV efforts make the difference between winning and losing office With the first two editions of Get Out the Vote Donald P Green and Alan S Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization that profoundly influenced how campaigns operate Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization In this expanded and updated edition Green and Gerber incorporate data from more than 100 new studies which shed new light on the costeffectiveness and efficiency of various campaign tactics including door todoor canvassing email direct mail and telephone calls Two new chapters focus on the effectiveness of registration drives and messaging tactics The new Get Out the Vote will be available as the country gears up for the 2016 presidential campaign This readable practical guide on voter mobilization is sure to be an important resource for consultants candidates and grassroots organizations as well as a valuable teaching tool in courses on campaigns and elections Praise for Previous Editions Green and Gerber have studied turnout for years Their findings based on dozens of controlled experiments done as part of actual campaigns are summarized in Get Out the Vote which is bound to become a bible for politicians and activists of all stripes Alan Krueger in the New York Times Get Out the Vote shatters conventional wisdom about GOTV Hal Malchow in Campaigns and Elections Green and Gerber s recent book
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