Amazon.com description: Product Description: The design of books today we enjoy today was fundamentally influenced by a handful of preeminent designers who were active during the 20th century. This book provides an entertaining and informative overview of eleven key designers - D.B. Updike, Jan Tschichold, Bruce Rogers, Stanley Morrson, Hermann Zapf, Jan Van Krimpen, Francis Meynell, Gotthard de Beauclair, Max Caflish, Joseph Blumenthal, and Giovanni Mardersteig - and explores their influence on one another. The lively text provides biographical overviews and information about the designer's work, as well as an assessment of the elements that they created that have gone into producing what we now see as a "well-designed book." There are over 110 pages of visually stunning examples of their work featured in this book. A must have book for any book designer and book lovers alike!