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Ice to the Eskimos: How to Market a Product Nobody Wants
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Bibliographic Detail
Publisher
Harperbusiness
Publication date
June 1, 1997
Pages
275
Binding
Hardcover
Edition
1
Book category
Adult Non-Fiction
ISBN-13
9780887308512
ISBN-10
0887308511
Dimensions
1 by 6 by 8.75 in.
Original list price
$23.99
Amazon.com says people who bought this book also bought:
Marketing Outrageously Redux | Sport Marketing | The Elusive Fan | Steinbrenner | America's Game | The Extra 2% | Brand Warfare
Marketing Outrageously Redux | Sport Marketing | The Elusive Fan | Steinbrenner | America's Game | The Extra 2% | Brand Warfare
Summaries and Reviews
Summary
A marketing guru who has worked for sports teams in both the NBA and the NHL shares his innovative secrets for successfully marketing a product, attracting customers, and increasing sales. $20,000 ad/promo.
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