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Brand Warfare: 10 Rules for Building the Killer Brand
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Bibliographic Detail
Publisher
McGraw-Hill
Publication date
September 1, 2002
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780071398503
ISBN-10
0071398503
Dimensions
0.50 by 5.75 by 9 in.
Weight
0.65 lbs.
Original list price
$16.95
Summaries and Reviews
Editions
Paperback
The price comparison is for this edition
from McGraw-Hill (September 1, 2002)
9780071398503 | details & prices | 5.75 × 9.00 × 0.50 in. | 0.65 lbs | List price $16.95
With Thomas A. Shipka (other contributor), Arthur J. Minton |
4th edition from McGraw-Hill College (November 1, 1995); titled "Philosophy: Paradox and Discovery"
9780070425255 | details & prices | 505 pages | 6.50 × 9.50 × 1.00 in. | 1.50 lbs | List price $55.40
This edition also contains Philosophy: Paradox and Discovery
This edition also contains Philosophy: Paradox and Discovery
CD/Spoken Word
With Michele Owens |
Abridged edition from Amer Media Intl - McGraw Hill audio (November 1, 2003)
9781932378054 | details & prices | 5.75 × 4.50 × 1.00 in. | 0.45 lbs | List price $28.00
Cassette/Spoken Word
Abridged edition from Amer Media Intl - McGraw Hill audio (November 1, 2003)
9781932378047 | details & prices | 4.25 × 7.00 × 1.25 in. | 0.32 lbs | List price $24.00
About: A marketing bestseller!
About: A marketing bestseller!
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