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By
Al Ries
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Bibliographic Detail
Publisher
Harperbusiness
Publication date
February 1, 1996
Pages
304
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780887307645
ISBN-10
0887307647
Dimensions
1.25 by 6.75 by 9.75 in.
Weight
1.40 lbs.
Availability§
Out of Print
Original list price
$25.00
§As reported by publisher
Amazon.com says people who bought this book also bought:
Positioning | Marketing Warfare | The 22 Immutable Laws of Marketing | Positioning | The 22 Immutable Laws of Branding | Differentiate or Die | The 22 Immutable Laws of Marketing | The 11 Immutable Laws of Internet Branding | The 22 Immutable Laws of Branding
Positioning | Marketing Warfare | The 22 Immutable Laws of Marketing | Positioning | The 22 Immutable Laws of Branding | Differentiate or Die | The 22 Immutable Laws of Marketing | The 11 Immutable Laws of Internet Branding | The 22 Immutable Laws of Branding
Summaries and Reviews
Summary
The coauthor of The 22 Immutable Laws of Marketing shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas. $50,000 ad/promo. Tour.
Amazon.com description: Product Description: The coauthor of the iconoclastic bestsellers The 22 Immutable Laws of Marketing and Marketing Warfare now takes on management in a revolutionary new book that, using examples of some of America's top companies, shows how the truest, surest path to success comes from focusing a corporation on what it does best.
Editions
Hardcover
from Diane Pub Co (June 1, 1996)
9780788168574 | details & prices | 6.50 × 9.25 × 1.25 in. | 1.45 lbs | List price $25.00
About: Every company has it at one point.
About: Every company has it at one point.
The price comparison is for this edition
from Harperbusiness (February 1, 1996)
9780887307645 | details & prices | 304 pages | 6.75 × 9.75 × 1.25 in. | 1.40 lbs | List price $25.00
About: Shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas
About: Shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas
Paperback
from Harperbusiness (October 1, 2005)
9780060799908 | details & prices | 304 pages | 5.00 × 8.00 × 1.00 in. | 0.36 lbs | List price $16.99
About: An updated edition demonstrates how to focus on core products in order to increase market share and evolve a company, making recommendations on how to enable prosperous growth while explaining the consequences of following extraneous ventures.
About: An updated edition demonstrates how to focus on core products in order to increase market share and evolve a company, making recommendations on how to enable prosperous growth while explaining the consequences of following extraneous ventures.
from Harperbusiness (June 1, 1997)
9780887308635 | details & prices | 5.50 × 8.25 × 0.75 in. | 0.50 lbs | List price $15.95
About: How can IBM have $65 billion in revenues and still lose money?
About: How can IBM have $65 billion in revenues and still lose money?
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