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At dinnertime: check. At a traffic light: check. In bed at the end of the day: check. In line at the coffee shop: check. In The Geekâs Chihuahua, Ian Bogost addresses the modern love affair of âliving with Appleâ during the height of the companyâs market influence and technology dominance.Â
The ubiquitous iPhone and its kin saturate our lives, changing everything from our communication to our posture. Bogost contrasts the values of Appleâs massive success in the twenty-first century with those of its rise in the twentieth. And he connects living with Apple with the phenomenon of âhyperemploymentââthe constant overwork of todayâs technological life that all of us now experience. Bogost also reflects on the new potential functionâas well as anxiety and anguishâof devices like the Apple Watch. We are tethered to our devices, and, as Bogost says: thatâs just lifeâanxious, overworked, and utterly networked life.Â
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