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The Male Mystique: Men's Magazine Ads of the 1960's and 70's
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Bibliographic Detail
Publisher Chronicle Books Llc
Publication date April 1, 2004
Pages 132
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780811841283
ISBN-10 0811841286
Dimensions 0.50 by 6.75 by 9 in.
Weight 1.05 lbs.
Availability§ Out of Print
Original list price $16.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
Sexytime | Supertrash | 60s Fashion | Fashion of the 70s Vintage Fashion and Beauty ADs
Summaries and Reviews
Summary
Provides a insightful look at the ideal male-dominated lifestyle as viewed through the perspective of men's magazine ads from the 1960s and 1970s, featuring 150 full-color and black-and-white images that pay tribute to the testosterone world. 17,500 first printing.
Amazon.com description: Product Description: What does it mean to be a man? Is it the size of your quadraphonic hi-fi equipment or the fit of your flares? The Male Mystique presents a swinging vision of the ideal male-dominated lifestyle—at least, as seen through the looking-glass of men's magazine ads of the 1960s and '70s. This is Total Male Living as it was meant to be: a world of musk, whiskey, polyester slacks, "male comfort spray," and, of course, babes. With 150 swaggering print advertisements presenting an astonishing array of swarthy delights, crass copy, and surprise celebrity sightings, The Male Mystique is tribute to the time when testosterone was in vogue and Stay-Prest stayed pants at the ready. Ladies, please don't crush the velour.

Editions
Hardcover
Book cover for 9780811841283
 
The price comparison is for this edition
from Chronicle Books Llc (April 1, 2004)
9780811841283 | details & prices | 132 pages | 6.75 × 9.00 × 0.50 in. | 1.05 lbs | List price $16.95
About: Provides a insightful look at the ideal male-dominated lifestyle as viewed through the perspective of men's magazine ads from the 1960s and 1970s, featuring 150 full-color and black-and-white images that pay tribute to the testosterone world.

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