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Bibliographic Detail
Publisher
Routledge
Publication date
October 30, 2004
Pages
342
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780789060068
ISBN-10
078906006X
Dimensions
1 by 6.25 by 8.50 in.
Weight
1.22 lbs.
Original list price
$49.95
Summaries and Reviews
Amazon.com description: Product Description: Help your patrons create effective marketing research plans with this sourcebook!
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing informationâhighlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites.
Marketing Information contains several useful features, including:
This book will help you provide top-notch service to clients such as:
Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing informationâhighlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites.
Marketing Information contains several useful features, including:
- basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed
- special text boxes with practical tips, techniques, and short cuts
- an alphabetical listing of all source titles
- an index to subjects and sources
This book will help you provide top-notch service to clients such as:
- marketing instructors in developing assignments and other curricula which incorporate a business information literacy component
- students whose assignments require library or other research to identify and use key marketing information tools
- entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans
- marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects
- experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups
- reference librarians who advise these groups in academic, public, or corporate library settings
- collection development librarians selecting material for public, academic, and special libraries
Editions
Hardcover
from Routledge (November 30, 2004)
9780789021120 | details & prices | 342 pages | 6.00 × 8.50 × 1.00 in. | 1.60 lbs | List price $80.00
About: Help your patrons create effective marketing research plans with this sourcebook!
About: Help your patrons create effective marketing research plans with this sourcebook!
Paperback
The price comparison is for this edition
from Routledge (October 30, 2004)
9780789060068 | details & prices | 342 pages | 6.25 × 8.50 × 1.00 in. | 1.22 lbs | List price $49.95
About: Help your patrons create effective marketing research plans with this sourcebook!
About: Help your patrons create effective marketing research plans with this sourcebook!
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