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Brand Building on the Internet
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Bibliographic Detail
Publisher
Kogan Page Ltd
Publication date
August 1, 2000
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780749433130
ISBN-10
0749433132
Dimensions
1 by 6 by 9 in.
Availability§
Out of Print
Published in
Great Britain
Original list price
$32.95
§As reported by publisher
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description:
Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions as:
-- What role should the Internet have in a marketing plan?
-- What types of companies are best suited to market our product on the Internet?
-- How can a systematic dialogue between the consumer and the brand be created?
-- How can strong traffic on a site be created?
-- How is it possible to measure the real value of branding a site?
-- What role should the Internet have in a marketing plan?
-- What types of companies are best suited to market our product on the Internet?
-- How can a systematic dialogue between the consumer and the brand be created?
-- How can strong traffic on a site be created?
-- How is it possible to measure the real value of branding a site?
Editions
Paperback
The price comparison is for this edition
from Kogan Page Ltd (August 1, 2000)
9780749433130 | details & prices | 6.00 × 9.00 × 1.00 in. | 0.95 lbs | List price $32.95
About: Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers.
About: Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers.
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