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Advertising and Integrated Brand Promotion
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Bibliographic Detail
Publisher South-Western Pub
Publication date April 18, 2008
Pages 726
Binding Hardcover
Edition 5th
Book category Adult Non-Fiction
ISBN-13 9780324568622
ISBN-10 0324568622
Dimensions 1.25 by 9.75 by 11 in.
Weight 4.25 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $302.95
§As reported by publisher
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Summaries and Reviews
Amazon.com description: Product Description: Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

Editions
Hardcover
Book cover for 9780324568622 Book cover for 9780538473323
 
With Chris T. Allen | 6 edition from South-Western Pub (February 16, 2011)
9780538473323 | details & prices | 693 pages | 8.50 × 11.00 × 1.25 in. | 4.15 lbs | List price $356.95
This edition also contains Advertising and Integrated Brand Promotion
The price comparison is for this edition
5th edition from South-Western Pub (April 18, 2008)
9780324568622 | details & prices | 726 pages | 9.75 × 11.00 × 1.25 in. | 4.25 lbs | List price $302.95
About: Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
3 edition from South-Western Pub (April 1, 2002)
9789990849059 | details & prices | List price $0.02
This edition also contains Advertising and Integrated Brand Promotion

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