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Contemporary Marketing
By
David L. Kurtz and
Louis E. Boone
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Bibliographic Detail
Publisher
Thomson Learning
Publication date
January 14, 2005
Binding
Hardcover
Edition
12 pck
Book category
Adult Non-Fiction
ISBN-13
9780324409888
ISBN-10
0324409885
Dimensions
2.25 by 9.25 by 11 in.
Weight
6.80 lbs.
Availability§
Out of Print
Original list price
$178.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
Guidelines for Microsoft Office 2013 (Guidelines Series) | College Accounting | Essential Concepts for Healthy Living | Entrepreneurship | Foundations of Business | Managing Human Resources with Infotrac | Financial & Managerial Accounting
Guidelines for Microsoft Office 2013 (Guidelines Series) | College Accounting | Essential Concepts for Healthy Living | Entrepreneurship | Foundations of Business | Managing Human Resources with Infotrac | Financial & Managerial Accounting
Summaries and Reviews
Amazon.com description: Product Description: Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
Editions
Hardcover
With Louis E. Boone |
17 lslf edition from Cengage Learning (January 7, 2015)
9781305631847 | details & prices | List price $223.95
About: CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses.
About: CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses.
17 edition from South-Western Pub (January 5, 2015)
9781305075368 | details & prices | 652 pages | 9.25 × 11.25 × 1.25 in. | 4.05 lbs | List price $333.95
16 edition from South-Western Pub (January 1, 2013)
9781133628460 | details & prices | 670 pages | 9.25 × 11.25 × 1.00 in. | 4.15 lbs | List price $333.95
15 edition from South-Western Pub (January 1, 2011)
9781111221782 | details & prices | 669 pages | 9.00 × 10.75 × 1.25 in. | 4.20 lbs | List price $266.95
14 edition from South-Western Pub (February 18, 2009)
9780324582031 | details & prices | 784 pages | 9.25 × 11.00 × 1.50 in. | 4.30 lbs | List price $367.95
With Louis E. Boone |
13 edition from South-Western Pub (January 16, 2007)
9780324536386 | details & prices | 664 pages | 9.25 × 11.00 × 1.25 in. | 4.05 lbs | List price $250.95
About: Products often begin their lives as something extraordinary and as they grow they continue to evolve.
About: Products often begin their lives as something extraordinary and as they grow they continue to evolve.
13 edition from Thomson Learning (January 16, 2007)
9789990166224 | details & prices | List price $0.02
The price comparison is for this edition
With Louis E. Boone |
12 pck edition from Thomson Learning (January 14, 2005)
9780324409888 | details & prices | 9.25 × 11.00 × 2.25 in. | 6.80 lbs | List price $178.95
About: Products often begin their lives as something extraordinary and as they grow they continue to evolve.
About: Products often begin their lives as something extraordinary and as they grow they continue to evolve.
With Louis E. Boone |
10 cdr edition from Harcourt College Pub (October 1, 2000)
9780030314216 | details & prices | 5.00 × 5.00 × 0.25 in. | 0.02 lbs | List price $32.95
With Thomas F. Magner |
9th edition from Dryden Pr (July 1, 1997)
9780030185977 | details & prices | 864 pages | 8.75 × 11.25 × 1.25 in. | 4.45 lbs | List price $90.50
This edition also contains Introduction to the Croatian and Serbian Language
This edition also contains Introduction to the Croatian and Serbian Language
Paperback
With Louis E. Boone |
from Academic Internet Pub Inc (October 31, 2006)
9781428806276 | details & prices | 419 pages | 8.00 × 10.50 × 1.00 in. | 2.15 lbs | List price $36.95
With Louis E. Boone |
11 signed edition from South-Western Pub (April 11, 2003)
9780324189414 | details & prices | 448 pages | List price $41.95
About: Study Guide to Contemporary Marketing
About: Study Guide to Contemporary Marketing
9 tch edition from Harcourt College Pub (July 1, 1994)
9780030039096 | details & prices | 440 pages | List price $36.95
9 tch edition from Harcourt College Pub (July 1, 1994)
9780030039126 | details & prices | 319 pages | List price $36.95
With Louis E. Boone, William F. Powell |
6 edition from Harcourt School (October 1, 1988)
9780030229671 | details & prices | List price $47.95
This edition also contains Oil Painting Techniques
This edition also contains Oil Painting Techniques
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