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Marketing Management
By
Russell S. Winer and
Ravi Dhar
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Bibliographic Detail
Publisher
Prentice Hall
Publication date
August 30, 2010
Pages
506
Binding
Hardcover
Edition
4th
Book category
Adult Non-Fiction
ISBN-13
9780136074892
ISBN-10
0136074898
Dimensions
0.75 by 8.50 by 10.75 in.
Weight
2.75 lbs.
Original list price
$294.40
Amazon.com says people who bought this book also bought:
Financial Accounting | Interpretive Simulations Access Code | Strategic Management | Introduction to Financial Accounting | Analysis for Marketing Planning | Managing Human Resources | Statistics for Business and Economics | Investments | International Business
Financial Accounting | Interpretive Simulations Access Code | Strategic Management | Introduction to Financial Accounting | Analysis for Marketing Planning | Managing Human Resources | Statistics for Business and Economics | Investments | International Business
Summaries and Reviews
Editions
Hardcover
The price comparison is for this edition
With Ravi Dhar |
4th edition from Prentice Hall (August 30, 2010)
9780136074892 | details & prices | 506 pages | 8.50 × 10.75 × 0.75 in. | 2.75 lbs | List price $294.40
3 edition from Prentice Hall (May 26, 2006)
9780131963344 | details & prices | 500 pages | 8.50 × 11.00 × 1.00 in. | 2.95 lbs | List price $192.67
About: This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions.
About: This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions.
2 sub edition from Prentice Hall (May 1, 2003)
9780131405479 | details & prices | 481 pages | 8.75 × 11.00 × 1.00 in. | 2.85 lbs | List price $144.40
Paperback
from Prentice Hall (August 1, 1999)
9780321046567 | details & prices | 551 pages | 8.25 × 10.25 × 1.00 in. | 2.30 lbs | List price $0.01
About: Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
About: Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
from Prentice Hall (July 1, 1999)
9780321014214 | details & prices | 551 pages | 8.25 × 10.50 × 1.00 in. | 2.20 lbs | List price $121.00
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