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Essentials of Marketing: A Global-Managerial Approach
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Bibliographic Detail
Publisher McGraw-Hill
Publication date November 1, 2002
Pages 29
Binding Hardcover
Edition 9 sub
Book category Adult Non-Fiction
ISBN-13 9780071198691
ISBN-10 0071198695
Availability§ Apply Direct
Original list price $55.01
§As reported by publisher
Summaries and Reviews
Editions
Hardcover
Book cover for 9780070135529 Book cover for 9780071198691 Book cover for 9780072368888 Book cover for 9780072464207 Book cover for 9780072935899 Book cover for 9780075610656 Book cover for 9780256166491
 
With E. Jerome McCarthy | 10th edition from McGraw-Hill College (June 1, 2005)
9780072935899 | details & prices | List price $123.90
With Kecia Driver Mcbride (other contributor) | 9th edition from McGraw-Hill College (November 1, 2002); titled "Essentials of Marketing: A Global Managerial Approach"
The price comparison is for this edition
With E. Jerome McCarthy | 9 sub edition from McGraw-Hill (November 1, 2002)
9780071198691 | details & prices | 29 pages | List price $55.01
With E. Jerome McCarthy | 7 pck edition from Irwin Professional Pub (April 1, 2000)
9780075610656 | details & prices | 8.25 × 10.00 × 2.25 in. | 4.55 lbs | List price $87.35
With Tim Raglin (other contributor), Susan Middleton Elya, E. Jerome McCarthy | 7 edition from Richard d Irwin (September 1, 1999)
9780072368888 | details & prices | 8.00 × 10.00 × 1.25 in. | 4.10 lbs | List price $103.35
This edition also contains Cowboy Jose
With Eric S. Raymond | 7th packag edition from Richard d Irwin (September 1, 1998)
9780070135529 | details & prices | 8.25 × 10.75 × 1.50 in. | 4.00 lbs | List price $95.15
This edition also contains The Cathedral and the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary
With Dorothy Gennard, E. Jerome McCarthy | 6th edition from Richard d Irwin (October 1, 1993)
9780256166491 | details & prices | 8.50 × 10.50 × 0.75 in. | 2.95 lbs | List price $58.95
This edition also contains Forensic Entomology: An Introduction
Paperback
Book cover for 9780072561340 Book cover for 9780072894820 Book cover for 9780072941838
 
With Perreault, McCarthy | 9 edition from Academic Internet Pub Inc (October 31, 2006); titled "Cram101 Textbook Outlines to Accompany:: Essentials of Marketing: A Global-Managerial Approach"
9781428809284 | details & prices | 231 pages | 8.25 × 11.00 × 0.50 in. | 1.24 lbs | List price $31.95
With Ian M. G. Quimby, E. Jerome McCarthy | 9th pkg edition from McGraw-Hill College (November 1, 2002)
9780072561340 | details & prices | 8.50 × 10.75 × 1.00 in. | 4.05 lbs | List price $96.95
This edition also contains Winterthur Portfolio
9th pkg edition from McGraw-Hill College (November 1, 2002)
9780072941838 | details & prices | 8.50 × 10.75 × 1.00 in. | 4.15 lbs | List price $103.30
With Tracy Schmidt, Ellen T. Schroy, E. Jerome McCarthy | 8th edition from Irwin Professional Pub (July 1, 2000)
9780072894820 | details & prices | 10 pages | 8.50 × 10.50 × 1.00 in. | 3.10 lbs | List price $73.85
This edition also contains Warman's Depression Glass Field Guide: Values And Identification

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