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The End of Marketing As We Know It
By
Sergio Zyman
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Bibliographic Detail
Publisher
Harperbusiness
Publication date
April 1, 1999
Pages
247
Binding
Hardcover
Edition
1
Book category
Adult Non-Fiction
ISBN-13
9780887309861
ISBN-10
0887309860
Dimensions
1 by 6.50 by 9.75 in.
Weight
1.10 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$27.50
§As reported by publisher
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Summaries and Reviews
Summary
A provocative marketing expert offers his insights into a new age in world marketing, showing how trends will not follow the commonly expected path and giving advice on how to anticipate and take advantage of the coming changes. Tour.
(view table of contents)Editions
Hardcover
The price comparison is for this edition
1 edition from Harperbusiness (April 1, 1999)
9780887309861 | details & prices | 247 pages | 6.50 × 9.75 × 1.00 in. | 1.10 lbs | List price $27.50
About: Explains the purpose of marketing, criticizes conventional thinking, and argues that all marketing campaigns should be judged on sales results
About: Explains the purpose of marketing, criticizes conventional thinking, and argues that all marketing campaigns should be judged on sales results
Paperback
Reprint edition from Harperbusiness (November 1, 2000)
9780887309830 | details & prices | 5.00 × 7.75 × 0.75 in. | 0.45 lbs | List price $15.99
About: A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success than what ads say, that marketing isn't an art but a science, and that feel-good marketing is pointless unless it results in sales.
About: A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success than what ads say, that marketing isn't an art but a science, and that feel-good marketing is pointless unless it results in sales.
Cassette/Spoken Word
Abridged edition from Harperaudio (May 1, 1999); titled "End of Marketing As We Know It"
9780694521388 | details & prices | 4.75 × 7.50 × 1.00 in. | 0.25 lbs | List price $18.00
About: Offers insights into a new age in world marketing, showing how trends will not follow commonly expected paths, and giving advice on how to anticipate and take advantage of the coming changes.
About: Offers insights into a new age in world marketing, showing how trends will not follow commonly expected paths, and giving advice on how to anticipate and take advantage of the coming changes.
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