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Wiley International Encyclopedia of Marketing: Marketing Strategy / Marketing Research / Consumber Behavior / Advertising and Intergrated Communication / Product Innovation and Management
By Jagdish N. Sheth; Roger A. Kerin; Robert A. Peterson; Naresh K. Malhotra
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Hardcover
Book cover for 9781405161787
 
from Blackwell Pub (February 15, 2011)
9781405161787 | details & prices | 1776 pages | 8.25 × 10.50 × 6.75 in. | 12.15 lbs | List price $1200.00