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The Wallet Allocation Rule: Winning the Battle for Share
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Hardcover
Book cover for 9781119037316
 
from John Wiley & Sons Inc (February 9, 2015)
9781119037316 | details & prices | 218 pages | 6.25 × 9.50 × 1.00 in. | 0.96 lbs | List price $19.95
About: Customer Loyalty Isn't Enough.