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User Generated Branding: State of the Art of Research
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Paperback
With Ulrike Arnhold |
from Lit Verlag (December 11, 2008)
9783825818876 | details & prices | 256 pages | List price $39.95
About: In the digital world of the participatory web millions of common people have started publishing own brand related content.
About: In the digital world of the participatory web millions of common people have started publishing own brand related content.