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The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-lead Sale
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Hardcover
Book cover for 9780071849715
 
With Erik Peterson, Conrad Smith, Tim Riesterer | from McGraw-Hill (August 17, 2015)
9780071849715 | details & prices | 232 pages | 6.00 × 9.00 × 1.00 in. | 1.05 lbs | List price $32.00
About: The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The most successful salespeople understand that they are fundamentally storytellers.
CD/Spoken Word
Book cover for 9781511312721
 
With Erik Peterson, Jim Tedder (other contributor), Conrad Smith, Tim Riesterer | Unabridged edition from McGraw-Hill Education (January 20, 2016)
9781511312721 | details & prices | 5.75 × 6.25 × 0.25 in. | 0.40 lbs | List price $29.99