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Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers
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Book cover for 9780749435790
from Kogan Page Ltd (September 1, 2001)
9780749435790 | details & prices | 7.50 × 9.75 × 1.50 in. | 2.75 lbs | List price $55.00
About: This is essential reading for marketing, customer care and IT directors and for students.