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Strategic Place Branding Methodologies and Theory for Tourist Attraction
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Hardcover
Book cover for 9781522505792
 
With Ahmet Bayraktar (other contributor) | from Business Science Reference (August 31, 2016)
9781522505792 | details & prices | 326 pages | List price $205.00
About: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the areas population.