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Strategic Brand Management for B2b Markets: A Road Map for Organizational Transformation
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Paperback
2 edition from Sage Pubns Pvt Ltd (December 14, 2015)
9789351505518 | details & prices | 301 pages | 5.50 × 8.25 × 0.75 in. | 0.90 lbs | List price $24.00
About: Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands.
About: Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands.
from Sage Pubns Pvt Ltd (November 10, 2010)
9788132105220 | details & prices | 262 pages | 5.50 × 8.25 × 0.50 in. | 0.82 lbs | List price $28.00
About: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers.
About: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers.