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Services Marketing
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
With Dwayne D. Gremler |
5th edition from Irwin Professional Pub (May 23, 2008)
9780073380933 | details & prices | 736 pages | 8.50 × 10.50 × 1.50 in. | 3.34 lbs | List price $251.35
With Jan Greenberg |
from McGraw-Hill College (January 1, 1996)
9780070782501 | details & prices | 700 pages | 7.50 × 9.50 × 1.50 in. | 2.55 lbs | List price $106.70
This edition also contains Action Jackson
This edition also contains Action Jackson
Paperback
from McGraw-Hill (July 1, 2002)
9780071148818 | details & prices | List price $35.15
About: This text replaces the 4Ps with the Gaps Model of Service Quality which makes explicit the difference between the marketing of goods and the marketing of services.
About: This text replaces the 4Ps with the Gaps Model of Service Quality which makes explicit the difference between the marketing of goods and the marketing of services.