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Sensory Marketing: Theoretical and Empirical Grounds
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Hardcover
from Routledge (November 2, 2015)
9781138914629 | details & prices | 404 pages | 6.25 × 9.25 × 1.25 in. | 1.55 lbs | List price $145.00
About: Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour.
About: Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour.