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Second That Emotion: How Decisions, Trends, & Movements Are Shaped
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Hardcover
from Prometheus Books (September 18, 2012)
9781616146641 | details & prices | 287 pages | 6.25 × 9.50 × 1.00 in. | 1.14 lbs | List price $25.00
About: An advertising and communications expert traces the fascinating process whereby a passion for an idea, a politician, a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement.
About: An advertising and communications expert traces the fascinating process whereby a passion for an idea, a politician, a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement.