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The Rhetoric and Reality of Marketing: An International Managerial Approach
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Hardcover
Book cover for 9780333987322
 
from Palgrave Macmillan (July 18, 2003)
9780333987322 | details & prices | 202 pages | 5.50 × 8.50 × 0.50 in. | 0.90 lbs | List price $170.00
About: This book compares and contrasts how different firms approach marketing within the same country.