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Review of Marketing Research: Special Issue: Marketing Legends
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Hardcover
Book cover for 9780857248978
 
from Emerald Group Pub Ltd (July 20, 2011)
9780857248978 | details & prices | 351 pages | 6.25 × 9.25 × 1.25 in. | 1.52 lbs | List price $134.99
About: This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words.