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Retail Marketing Plans: How to Prepare Them, How to Use Them
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Hardcover
Book cover for 9780750601542
 
With Christopher C. S. Tideman | from Butterworth-Heinemann (March 1, 1993)
9780750601542 | details & prices | 6.00 × 9.00 × 0.50 in. | 1.40 lbs | List price $62.95
About: Addresses marketing planning applied in a retailing context to give readers an insight into strategies they should be adopting.
Paperback
Book cover for 9780750620215
 
from Butterworth-Heinemann (January 1, 1997)
9780750620215 | details & prices | 6.50 × 9.50 × 0.75 in. | 1.20 lbs | List price $26.95
About: Retailing combines, as a business, a unique set of problems with an endless variety of solutions.