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Research in International Marketing
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Hardcover
from Routledge (November 26, 2012)
9780415658119 | details & prices | 376 pages | 6.25 × 9.25 × 1.25 in. | 1.75 lbs | List price $155.00
from Routledge Kegan & Paul (June 1, 1986)
9780709943136 | details & prices | List price $65.00
About: This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customersâ and the special problems for firm strategy and organisation arising from the internationalisation process.
About: This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customersâ and the special problems for firm strategy and organisation arising from the internationalisation process.