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A Reader In Marketing Communications
By Don E. Schultz; Patrick De Pelsmacker; Philip J. Kitchen; Lynne Eagle
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Hardcover
Book cover for 9780415356480
 
from Routledge (February 15, 2006)
9780415356480 | details & prices | 273 pages | 6.75 × 9.75 × 0.75 in. | 1.45 lbs | List price $215.00
Paperback
Book cover for 9780415356497
 
from Routledge (March 31, 2006)
9780415356497 | details & prices | 273 pages | 6.75 × 9.25 × 0.50 in. | 1.15 lbs | List price $68.95