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Rating the Audience: The Business of Media
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Hardcover
Book cover for 9781849663427
 
With Tom O\'Regan, Mark Balnaves | from Bloomsbury USA Academic (December 26, 2011)
9781849663427 | details & prices | 272 pages | 6.50 × 9.25 × 1.25 in. | 1.25 lbs | List price $85.00
About: Knowing, measuring and understanding media audiences have become a multi-billion dollar business.
Paperback
Book cover for 9781849663410
 
With Tom O\'Regan, Mark Balnaves | from Bloomsbury USA Academic (January 16, 2012)
9781849663410 | details & prices | 272 pages | 6.00 × 9.00 × 1.00 in. | 1.00 lbs | List price $34.95
About: Knowing, measuring and understanding media audiences have become a multi-billion dollar business.