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Promotional Strategy: Managing the Marketing Communications Process
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
8 sub edition from Richard d Irwin (March 1, 1994)
9780256122404 | details & prices | 7.50 × 9.50 × 1.25 in. | 2.55 lbs | List price $96.25
With Garth Ennis, John McCrea (other contributor) |
from Richard d Irwin (February 1, 1991)
9780256082043 | details & prices | 7.75 × 9.50 × 1.25 in. | 3.30 lbs | List price $69.30
This edition also contains The Boys 8 El afable escoces / The affable Scotsman
About: This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.
This edition also contains The Boys 8 El afable escoces / The affable Scotsman
About: This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.