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Promotional Strategy: Managing the Marketing Communications Process
By James F. Engel; Thomas C. Kinnear; Martin R. Warshaw
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Hardcover
Book cover for 9780256082043 Book cover for 9780256122404
 
8 sub edition from Richard d Irwin (March 1, 1994)
9780256122404 | details & prices | 7.50 × 9.50 × 1.25 in. | 2.55 lbs | List price $96.25
With Garth Ennis, John McCrea (other contributor) | from Richard d Irwin (February 1, 1991)
9780256082043 | details & prices | 7.75 × 9.50 × 1.25 in. | 3.30 lbs | List price $69.30
This edition also contains The Boys 8 El afable escoces / The affable Scotsman