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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
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With Mike Schultz |
from John Wiley & Sons Inc (July 30, 2009)
9780470521984 | details & prices | 320 pages | List price N/A
About: Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven.
About: Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven.
With Mike Schultz |
from John Wiley & Sons Inc (June 29, 2009)
9780470521977 | details & prices | 320 pages | List price $27.95