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Principles of Advertising & Imc
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
2 pck edition from Irwin Professional Pub (June 30, 2004)
9780073049717 | details & prices | 8.50 × 10.75 × 1.25 in. | 4.35 lbs | List price $178.40
About: PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process.
About: PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process.
2nd edition from McGraw-Hill (January 1, 2004)
9780072537741 | details & prices | List price $55.01
About: Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process.
About: Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process.
2 edition from McGraw-Hill (January 1, 2004)
9780071111188 | details & prices | List price $22.01
About: Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process.
About: Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process.