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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising
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Hardcover
Book cover for 9780195035049 Book cover for 9780195089417
 
3 sub edition from Oxford Univ Pr (June 20, 1996)
9780195089417 | details & prices | 578 pages | 5.75 × 8.75 × 1.25 in. | 1.65 lbs | List price $55.00
from Oxford Univ Pr (September 20, 1984)
9780195035049 | details & prices | List price $24.95
About: Focusing on presidential elections from 1952 to 1980, this study addresses the development of campaign and political advertising, discussing its impact on the American political process, campaign strategies, voters, candidates, and elections
Paperback
Book cover for 9780195072990 Book cover for 9780195089424
 
3 edition from Oxford Univ Pr (June 20, 1996)
9780195089424 | details & prices | 5.50 × 8.25 × 1.25 in. | 1.25 lbs | List price $24.95
With Arthur Hughes (other contributor), George McDonald, Ursula K. Le Guin (other contributor) | from Oxford Univ Pr (February 27, 1992)
9780195072990 | details & prices | 5.50 × 8.25 × 1.25 in. | 1.00 lbs | List price $15.95
This edition also contains The Princess and the Goblin