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The New Positioning: The Latest on the World's #1 Business Strategy
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
9780070652910 | details & prices | 6.50 × 9.25 × 0.75 in. | 1.05 lbs | List price $21.95
About: Describes the five mental elements in the positioning process, looks at six cases of repositioning, and offers practical advice on managing change
About: Describes the five mental elements in the positioning process, looks at six cases of repositioning, and offers practical advice on managing change
Paperback
from McGraw-Hill (January 1, 1997)
9780070653283 | details & prices | 6.25 × 9.25 × 0.75 in. | 0.55 lbs | List price $12.95
About: Describes the five mental elements in the positioning process, looks at six cases of repositioning, and offers practical advice on managing change
About: Describes the five mental elements in the positioning process, looks at six cases of repositioning, and offers practical advice on managing change