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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers
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Hardcover
Book cover for 9780743277501
 
from Free Pr (August 29, 2006)
9780743277501 | details & prices | 277 pages | 6.25 × 9.25 × 1.00 in. | 1.00 lbs | List price $25.00
About: Profiles the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, revealing how to anticipate the buying habits of generations X and Y.
Paperback
Book cover for 9780743277518
 
Reprint edition from Free Pr (November 15, 2010)
9780743277518 | details & prices | 277 pages | 6.00 × 9.00 × 0.75 in. | 0.95 lbs | List price $18.99
About: Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular.