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Mass Customization: The New Frontier in Business Competition
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Hardcover
Book cover for 9780875843728
 
from Harvard Business School Pr (November 1, 1992)
9780875843728 | details & prices | 6.00 × 9.50 × 1.25 in. | 1.55 lbs | List price $39.95
About: Arguing that mass production of products is outdated, the author outlines new management techniques for combining individualtiy of products and services with low costs
Paperback
Book cover for 9780875849461
 
With Stan Davis (other contributor) | Reprint edition from Harvard Business School Pr (April 1, 1999)
9780875849461 | details & prices | 368 pages | 6.25 × 9.50 × 1.00 in. | 1.10 lbs | List price $16.95
About: A groundbreaking resource offers companies an abundance of ways to mass produce and individually customize their products and services and shows companies how to analyze their own industries to see if mass customization will work for them.