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Marketing
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Hardcover
With Timothy Radcliffe |
2 sub edition from Prentice Hall (June 1, 1981)
9780135562253 | details & prices | List price $28.95
This edition also contains Why Go to Church?: The Drama of the Eucharist
About: Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
This edition also contains Why Go to Church?: The Drama of the Eucharist
About: Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.