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Marketing
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Hardcover
Book cover for 9780256220735
 
With William Rudelius, Steven W. Hartley, Roger A. Kerin | 5th (packaged) edition from Richard d Irwin (July 1, 1999)
9780256220735 | details & prices | 9.00 × 11.25 × 1.25 in. | 4.25 lbs | List price $98.00
About: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
5th edition from McGraw-Hill College (November 1, 1996)
9780256219791 | details & prices | List price $7.50
About: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.
Paperback
With William Rudelius, Steven W. Hartley, Roger A. Kerin | 7 edition from Academic Internet Pub Inc (October 31, 2006)
9781428804883 | details & prices | 245 pages | 8.00 × 10.75 × 0.50 in. | 1.30 lbs | List price $31.95