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Marketing: With Wall Street Journal Readings
By Roger A. Kerin; Eric N. Berkowitz; Steven W. Hartley
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Hardcover
With Don Ross, Melissa Bernstein, Paul Insel, Kimberley McMahon | 4th edition from Richard d Irwin (October 1, 1993)
9780256160086 | details & prices | 8.50 × 10.50 × 1.25 in. | 3.70 lbs | List price $66.95
This edition also contains Nutrition: MyPlate Update
About: Book by Berkowitz, Eric N.