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Marketing Strategy: Planning and Implementation
By Orville C. Walker; Harper W. Boyd; Jean-Claude Larreche
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Paperback
Book cover for 9780256222463 Book cover for 9780256261189
 
3 sub edition from McGraw-Hill College (August 1, 1998)
9780256261189 | details & prices | 393 pages | 8.25 × 10.25 × 0.50 in. | 1.60 lbs | List price $99.05
2 pap/dskt edition from Richard d Irwin (July 1, 1996)
9780256222463 | details & prices | 7.00 × 9.00 × 0.75 in. | 1.45 lbs | List price $74.55
About: This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
With Job, Derib (other contributor) | from Richard d Irwin (November 1, 1991)
9780256090055 | details & prices | 7.50 × 9.25 × 1.00 in. | 1.95 lbs | List price $49.95
This edition also contains Yakari 7: Los Senores De Las Llanuras & El Vuelo De Los Cuervos / the Lords of the Lands & the Flight of the Crows