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Marketing Research Essentials
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
With Roger H. Gates |
3 edition from South-Western Pub (July 1, 2001)
9780324037135 | details & prices | List price $6.95
Paperback
With Roger Gates |
7 pap/cdr edition from John Wiley & Sons Inc (December 30, 2009)
9780470627631 | details & prices | 507 pages | 7.50 × 9.50 × 0.75 in. | 1.90 lbs | List price $228.65
With Roger H. Gates |
6 edition from John Wiley & Sons Inc (February 28, 2007)
9780470087015 | details & prices | 544 pages | List price $146.30
With Roger H. Gates |
6 pap/cdr edition from John Wiley & Sons Inc (February 20, 2007)
9780470131985 | details & prices | 493 pages | 8.00 × 9.75 × 0.75 in. | 1.95 lbs | List price $184.60
With Roger H. Gates |
Pap/cdr edition from John Wiley & Sons Inc (February 28, 2005)
9780471684763 | details & prices | 479 pages | 7.75 × 9.75 × 1.00 in. | 2.00 lbs | List price $184.60
With Roger H. Gates |
4 pap/com edition from John Wiley & Sons Inc (January 1, 2004)
9780471448457 | details & prices | 500 pages | 7.75 × 9.75 × 0.75 in. | 1.90 lbs | List price $119.30
With Larry Kalstone (other contributor), Clinton Tingler (other contributor), Maud Nilsson (other contributor), Shirlee Kalstone |
3rd edition from Thomson Learning (July 1, 2000)
9780324028409 | details & prices | List price $76.95
This edition also contains Poodle Clipping and Grooming: The International Reference
This edition also contains Poodle Clipping and Grooming: The International Reference
With Roger Gates |
3 edition from John Wiley & Sons Inc (July 1, 2000); titled "Marketing Research: Essentials"
9780470003596 | details & prices | 514 pages | List price $110.80
About: This book seamlessly integrates Internet and technology issues and methods--all while preserving the clarity and managerial approach that McDaniel and Gates are known for.
About: This book seamlessly integrates Internet and technology issues and methods--all while preserving the clarity and managerial approach that McDaniel and Gates are known for.
3 pap/cdr edition from John Wiley & Sons Inc (June 1, 2000)
9780470002407 | details & prices | 8.00 × 10.00 × 0.75 in. | 2.20 lbs | List price $96.60
About: We Left in Everything That Makes It Hot.
About: We Left in Everything That Makes It Hot.
With Roger H. Gates, Donna Cutting, McDaniel, Richard W. Woodman |
2nd edition from South-Western Pub (September 1, 1997)
9780538876698 | details & prices | 462 pages | 8.25 × 10.25 × 1.00 in. | 2.00 lbs | List price $82.95
This edition also contains 501 Ways to Roll Out the Red Carpet for Your Customers: Easy-to-implement Ideas to Inspire Loyalty, Get New Customers, and Make a Lasting Impression
This edition also contains 501 Ways to Roll Out the Red Carpet for Your Customers: Easy-to-implement Ideas to Inspire Loyalty, Get New Customers, and Make a Lasting Impression
With Roger H. Gates |
from West Group (January 1, 1995)
9780314042835 | details & prices | 8.50 × 10.25 × 1.00 in. | 2.00 lbs | List price $73.95
About: This book seamlessly integrates Internet and technology issues and methods--all while preserving the clarity and managerial approach that McDaniel and Gates are known for.
About: This book seamlessly integrates Internet and technology issues and methods--all while preserving the clarity and managerial approach that McDaniel and Gates are known for.