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Marketing Management + 2011 Update to Marketing Management
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Book cover for 9780077563585
Pck har/pa edition from Irwin Professional Pub (July 29, 2011)
9780077563585 | details & prices | 8.75 × 11.25 × 1.25 in. | 3.84 lbs | List price $263.80
About: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.