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Marketing Management: A Cultural Perspective
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Routledge (February 8, 2012)
9780415606820 | details & prices | 540 pages | 7.25 × 10.00 × 1.25 in. | 2.80 lbs | List price $225.00
Paperback
from Routledge (February 8, 2012)
9780415606837 | details & prices | 540 pages | 7.00 × 10.00 × 1.00 in. | 2.55 lbs | List price $75.95
About: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers.
About: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers.