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Marketing Due Dilligence: Reconnecting Strategy to Share Price
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Paperback
Book cover for 9780750683425
 
from Butterworth-Heinemann (March 14, 2007)
9780750683425 | details & prices | 238 pages | 7.50 × 9.50 × 0.50 in. | 1.10 lbs | List price $52.95
About: The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders.