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Marketing and Finance: Creating Shareholder Value
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Book cover for 9781119953388
2 edition from John Wiley & Sons Inc (September 30, 2013)
9781119953388 | details & prices | 253 pages | 7.25 × 9.50 × 0.75 in. | 1.25 lbs | List price $55.00
About: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing.