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Market Segmentation: How to Do It How to Profit from It
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Paperback
With Malcolm McDonald |
4th edition from Goodfellow Pub Ltd (June 29, 2010); titled "Market Segmentation: How to Do It, How to Profit from It"
9781906884185 | details & prices | 508 pages | 7.75 × 9.75 × 1.00 in. | 2.10 lbs | List price $53.00
About: This is a major revision of the first edition of "Market Segmentation".
About: This is a major revision of the first edition of "Market Segmentation".
from Butterworth-Heinemann (October 1, 2004); titled "Market Segmentation: How to Do It, How to Profit from It"
9780750659819 | details & prices | 465 pages | 7.25 × 9.50 × 1.00 in. | 2.15 lbs | List price $56.95
About: * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area.
About: * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area.
2 sub edition from Macmillan Pub Ltd (December 1, 1998)
9780333733691 | details & prices | 376 pages | 6.25 × 9.25 × 0.75 in. | 1.35 lbs | List price $69.50
Miscellaneous
With Malcolm McDonald |
from Butterworth-Heinemann (October 1, 2004); titled "Market Segmentation: How to Do It, How to Profit from It"
9780080479194 | details & prices | 512 pages | List price $48.95