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Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company
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Cassette/Spoken Word
from Dove Entertainment Inc (February 1, 1997)
9780787112097 | details & prices | 4.25 × 7.00 × 1.00 in. | 0.55 lbs | List price $24.95
About: Offers a new approach to integrating the marketing concept with all phases of corporate strategy, structure, and culture and discusses how to apply the concept within any organization.
About: Offers a new approach to integrating the marketing concept with all phases of corporate strategy, structure, and culture and discusses how to apply the concept within any organization.