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Manage Globally, Sell Locally: The Art of Strategic Account Management
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Book cover for 9780786303304
from Irwin Professional Pub (September 1, 1994)
9780786303304 | details & prices | 5.75 × 8.50 × 1.00 in. | 0.75 lbs | List price $27.50
About: This book addresses the factors that make managing the account relationship different from territory management and offers tools to help the account manager measure success of position within the account.